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Whether you’re choosing the perfect diamond, designing a custom piece, or learning how to care for your jewelry, our experts are here to help. Get personalized advice to make informed and confident decisions.
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Learn everything you need to know about fine jewelry, diamonds, and expert care tips.
Fluorescence – How a diamond reacts to UV light. In some diamonds, strong fluorescence can make the stone appear cloudy, while in others, especially lower color grades, it can enhance whiteness.
Diamond treatments – Techniques like laser drilling or fracture filling improve appearance but may affect value and durability. Always ask if a diamond has been treated.
Symmetry and optical precision – Perfectly aligned facets reflect more light, giving the diamond better brilliance.
Proportions, crown and pavilion angles, and girdle thickness – These affect how well the diamond reflects light and how durable it is. Poor proportions can reduce sparkle—even in high-grade diamonds.
Growth lines and internal graining – Can cause a hazy look, even if the clarity grade is high. Always view a diamond in different lighting to judge its real beauty.
Ask questions beyond the 4Cs.
Whether you’re choosing the perfect diamond, designing a custom piece, or learning how to care for your jewelry, our experts are here to help. Get personalized advice to make informed and confident decisions.